10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Empire Avenue Changes Again

Subsequent to a recent blog post by Empire Avenue concerning recent changes, here are some comments:

While the old system may have rewarded people for posting any nonsense, now we are rewarded for clicking on and engaging with any nonsense.

What’s the improvement?

The retweet of retweets remains and becomes increasingly a rewarding industry on EA.

My Yin and Yang Approach to Empire Avenue's Changes

The modifications don’t really improve EA’s real problem, which is its own growth.

Since May, EA has only lost traffic and looking at the quality and number of new arrivals, my projection on the future would be bearish.

While the game is exciting at the beginning, it becomes boring after a while and as rewards drop dramatically (cashflow) as the share-price increases you see people stagnating somewhere at the 80-120e level.

In fact, the regressive reward system means that people would need to increase their social activity daily to maintain their growth, which automatically drives the system right into the wall.

The recent changes seem to be in favor of large portfolios and highly priced shares while they are a disadvantage for those who actually drive the program, which are all those struggling somewhere in the 50-120e segment.

Have you noticed that expensive shares all of a sudden do better daily scores (growth) than a little while ago.

I am not in the secrets of the Gods here and I have no insight into the algorithm used. But I can show some of the problem areas which need to be addressed if EA wants to be a fun program for years to come.

a) Sign-ups: there is too much dead meat on the bone.

b) There are not enough new arrivals.

c) The middle section (50 – 150e/share) needs to be better rewarded if you want to keep people on board.

d) Blogs are where many serious people create real and original content. This is not rewarded.

e) A lot of endorsed “blogs” and RSS feeds are of absolutely no value as people add any feed stream they can grab, from Twitter to Google+ where no original content is produced.

f) Most people’s Facebook consists of re-blogs or re-tweets or re-publishing of someone elses content. If the social activity consists in redistributing YouTube and CNN news, and  in commenting thereon, then all those people who really produce content of value will see no interest in EA on the long run, as EA rewards the copycat and re-distributor better than the original producer.

Just look at your Facebook Feed and see all the nonsense that comes in. It get’s even more irritating, when EA members and friends retweet each others nonsense and you get it twice or more times onto your feed and EA rewards you for re-commenting … . This is by the way one of the reasons why increasing numbers of people quit SN or use very restrictive settings which prevent the undesired intrusion of nonsense.

g) EA is too much focused on the cave system consisting of interlinked social networks. The internet has a lot more to offer than social networks and it would be much more interesting if we could attract people from outside as well, namely those who have built authority, high visibility on Google and who do real business online, feeding their families with their online activity in stead of feeding birds on Twitter.

Also you may notice that people are getting tired of social networking for the purpose of social networking.The kind of social activity EA is rewarding is not quality but remains quantity focused – something we have seen with mass-mail 10 years ago.

h) EA should be more user-focused and ask: What can EA do for the subscribers?

If people are rewarded to add just to the global cyber-waste, then it may be a nice distraction for a while but without any real value and benefit for our personal, professional or financial wellbeing :-).

i) EA is not explaining why it has disabled the share issue control function!

Having said the above, I like EA as a program and I like to note that developers and designers have done and are doing a great job on the site.

Also, I have met some nice and interesting people with whom the conversation continues outside the cave.

Can I recommend Empire Avenue to my friends? For learning purposes yes, for the reward system, no. For social benefits: there are better places to go. For tracking: there are more accurate programs.
For traffic generation: only if you want to build traffic for EA and social networks. For the fun: YES, untill you bump into the wall :-).

Finally: One of the smartest use people make of EA is the Kiva Initiative. From that we can learn even more than from EA itself.
Viva Kiva!

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Surya Ray on Google

When I told Surya Ray this morning that I would demonstrate to him how much more efficient a self-hosted high profile site is, compared to blog farms, I was betting on a 36 hours success. Now 12 hours later, here we go:

As the .com was already taken, I registered the suriaray.net domain at yorgodom :-). Yes, that’s about 12 hours ago. I pointed the DNS to a yorgobiz server and loaded a Semiomantics XO script and optimized it a bit. Then I punched in 1 post saying that the site was about Surya Ray and syndicated 25 posts from my Author blog into the site. That’s it.

Surya Ray makes it with the new domain to rank 6, just one rank behind the YORGOO blog :-) beating already most of the competitors and large networks. The goal is to pass ahead by tomorrow.

Surya Ray on Google Top 10

Surfing Google further, we find our entry on ranks 18, 19 and 20! That’s 5 in the top 20 and 2in the top 10.

Surya Ray Ranking 2

Let’s look forward to tomorrows situation, I bet it will be better!

• surya top 10 image

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The Ycademy September 2011 Seminar will take place this coming week-end as usual starting on Saturday at 1 pm London Time and closing on Sunday night at 9 pm.

The Goal of the Seminar is to understand the principles of social media marketing and to set up a social publishing and marketing network allowing for an efficient workflow.

Particular attention will be brought to privacy and security issues as well as to creating streamlined publishing accross networks and platforms.

Details to follow later.

Tickets are available as usual from HERE.

Discounts as usual for Ycademy Pros.

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Copyright © Yorgo Nestoridis - Original Article at Social Media Marketing Seminar.

The social network frenzy is far from being over and with Google +, the giant definitely is aiming for a part of that cake. It’s not the first time Google is trying to steal the show from the main players in social communication; remember the flop of Google wave?

Nobody knows if this time Google is on the cool side of affairs or if they just go for another dive in social media development.

Google + allows me to organize my contacts in Circles and to manage them easily. Plus is also an easy to use media manager allowing for quick distribution of content to targeted circles.

The Sites design is functional, rather minimalist and of good taste. Personally, I like it, however, those who find the dreadful design of Facebook cool, will not feel at ease on Google.

What could it be that makes internet users shift away from Facebook to Google?

What do you think?

If you still need a Google+ Invite, just grab it from HERE.

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Copyright © Yorgo Nestoridis - Original Article at Who needs Google Plus anyway?.

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Copyright © Yorgo Nestoridis - Original Article at Accommodation in George.

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Copyright © Yorgo Nestoridis - Original Article at How to reach Google Top 10 with Images.

Online Advertising with YORGOO Booster makes of every web master an Advertising Virtuoso. Content served in the High Performance Semiomantics Script and enriched with unlimited advertising features result in the most explosive mix ever driven to the top of google.

Best of it: the site is largely automated as it has been designed as a “Set and Forget” Publishing Platform.

When years ago web designers were kings, most site templates featured large header graphics, between 100 and 250 or more pixels high where the designers had a playground to exhibit their skills.

Today this is considered as valuable space which is used for branding and commercial purposes. Some standards have emerged, such as the small half size header banners and the 728 x 90 banner which typically is placed on top of the site.

Another standard for advertising consists in showing first an advertising page before redirecting to the addressed URL.

YORGOO Booster allows the web master to load header images in any size and to associate a link to each image. The header image can thus be used similar to a traditional site header linking to the home page or it can be used for commercial purposes putting on display a more or less large image linking to any target.

According to the YORGOO Booster strategy, the header should be between 930 and 970 pixels wide and between 500 and 700 pixels high with the goal to occupy maximum space on the visitors screen. The header bears the most important commercial message and it is the webmaster’s goal to convert as many visitors as possible from the header ad.

Images can replace a thousand words, namely if they are captivating. Large captivating images definitely have mega impact. The disadvantage of such images is their size: a good quality image will always be heavier than just some text lines or a small banner. It is therefore important to edit images with care and if possible with a minimum number of layers.

While the YORGOO Booster allows for loading any number of header images which show randomly or which can be allocated to particular posts or pages, the script does not allow for loading sliced images.

The image formats accepted by YORGOO Booster are: .jpg, .jpeg, .gif, .png, .swf

To get the best impact, it is important to name and tag the images properly.

Flash files, or .swf files are an interesting option, the more that flash content will not deviate the search spiders’ attention.

Example:

top10

Camtasia or similar can be used to produce such flash files if Adobe Flash is not available.

The default header ad on YORGOO Booster is the first impression the visitor gets from the site. A captivating header of good quality can become your best feature for conversion on your site!

Considering the above, imagine the power of the Header Ad: YORGOO Booster is designed to grab Google Top 10 positions. A visitor finding your Booster under a targeted keyword, will be exposed to the header ad which must be keyword related to create immediately the empathy necessary for a high conversion rate.

Check out our Editorials about Online Advertising.

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Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

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Over the years we have come across many promising formulas to reach Google Top 10 Positions. Hype Promotion guaranteeing Google Top 10 position on any keyword is sent to your spam box daily and promising, well designed sales pages are even promoted by Google Ads which is in complete contradiction to the products’ claimed merits.

Seriously, nobody can guarantee Google Top 10 positions on any keyword. However there are some clear ways of proceeding to put the best chances on your side of the table. Consider also that Google’s algorithm evolves and the filtering is subject to change. By adopting the following formula you will most likely be successful, very successful.

For example, keyword.com

Don’t tell me the .com of your keyword has gone; you can always build your keyword into a key-phrase which will work fine. Remember, the closer you are to what people actually type into the search form, the higher your chance of being found.

Example: how-to-change-a-light-bulb.com

Watch out: don’t use Brand Names or Trademarks without authorization in your domain name. Google-Top-10.com would be clearly against Google’s terms as well as it would be sanctioned by law.

No doubt some sites do better than others and some scripts give you a fair advantage, namely if you are not a SEO expert. Semiomantics scripts, the ones I am using, have been developed to provide to anyone an optimized framework with high publishing power. The power of clean, search engine optimized scripts has been proven time and again and you will find many samples of  Google Top 10 performance by Semiomantics based scripts.

I put the script right on the number two position, because we have demonstrated that you can reach Google Top 10 simply with a domain and a script without any content.

Here is a shocking example: a year ago or longer we have loaded a domain renateschedl.com to demonstrate that we can beat easily renate-schedl.com, renate-schedl.de and so on. Our renateschedl.cm has been for as long as it exists on Google number 1 without any content other than a reference to Semiomantics and a basic configuration targeting the irrelevant keyword Fibromyalgia. Check out Renete Schedl.

My point is of purely educational nature: Renate is a dear friend and great marketer. But in a way she also is victim of ‘keyword-theft’, ‘name-theft’ or whatever you want to call a sly form of legal identity theft:

Large networks, such a linked-in, facebook, twitter and others grab your name to get their websites on top of Google under your neme keyword. Your site, having less authority than the big boys, falls back and often disappears from the top 10, even if you use your name as domain name. The big boys place their ads along with your name, profile or keyword and make the bucks while you, fooled,  have thought that they would help you to promote your business.

Renate Schedl on Google

Observe that ranks 2–5 are monopolized by the big boys, leaving Renate just with the breadcrumbs.

Result: the Semiomantics Framework does better even without any content, proving it’s superior quality and long term efficiency. So far for the Script test.

Create a structure where you can easily organize your content in function of the targeted niches and keywords. A site map is agood idea to allow Google’s search spiders to easily find your content and to index it contextually.

You don’t need to be a genius. But original, interesting content is a plus.

Editing your content in an optimized way needs a little effort and is not as easy as it may seem: experience shows that many a great Author does not appear on Google Top 10 with brilliant content, just because the content is not edited in the best possible way. Editing is a job you can learn. Ycademy Online Seminars and Trainings are available for that.

It’s a bit like the Editing job; brilliant content, lousily published will just not make it. The quality of your publishing can be improved largely with a solid site framework, such as Semiomantics frameworks. Personal fine-tuning however will always make the difference. Publishing is an art but you can learn it. Ycademy seminars and Trainings cover this topic as well.

Make it a rule to think in campaigns, whereas the goal is to get your site to Google Top 10 ranking on the selected keyword or keyphrase.

Example: if your site is about “How to publish a Newsletter” then post about this topic as many posts as are needed to reach your Top 10 ranking, in stead of jumping from one topic to the next without ever reaching on any keyword an authority position.

YORGOO Publishing, another Semiomantics based site has reached rank 4 on “How to publish your Newsletter” with just one post, beating 242,000,000 competitors on Google.

How to Publish your Newsletter on Google

Once you have reached your top 10 position, you must maintain it; just continue to publish once in a while, depending on the competition, a post targeting the selected keyword.

A campaign on a keyword is similar to promoting a URL: keep your focus until the goal is reached before you shift to the next keyword. If and when you shift, make sure you have the necessary resources to campaign for the next keyword while maintaining your achievements on the first target.

Focus on reaching Google Top 10 before you think about web design, graphics, ads and other distractions. If your site can not be found by searchers, no one will ever see your ads or beautiful graphics.

Priority number one is therefore: Reach Google Top 10!

Once you are there, you are interested in offering your visitors a good first impression: create empathy with your site design, look and feel. Aim to offer your visitors quality content and a positive surfing experience.

Only on the third level or priorities I put ads.

There are always exceptions to the rules and there are just two of them to mention: YORGOO Blaster and the new YORGOO Booster; these are two systems which are ads related, more than content related and follow their own path.

Applying the above rules, I have been doing pretty well over the years and I believe all those who have followed Ycademy Seminars and who have implemented the above on their own sites are reaching Google Top 10 positions … almost at will and more importantly: the Google Top 10 rankings have long lasting effects and that is where you make and save money in your marketing effort.

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