My Vouliagmeni » on

Facebook Strategy with WordPress

Yorgo Nestoridis — Mon, 21 Nov 2011 18:51:29 +0000

10 Steps to Implement your Facebook Strategy with WordPress

10 Steps to Implement your Facebook Strategy with WordPress
Seminar Schedule

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

11 Efficient Facebook Strategies

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

7 Ways to jeopardize your Facebook success for sure

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

4 Important Facebook features to focus on

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Facebook Privacy and Accessibility settings

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

Workshop: Information and Profile

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

Friends, Fans and Subscriptions

We will discuss the recent changes implemented by Facebook and how they impact on our strategies. Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Facebook Pages

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

Workshop: Build a simple Facebook page

The focus is on the technical set-up of a Facebook Page. As content we will use a graphic, picture of video.

Creative and useful Facebook Page Content

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

Integrating WordPress with Facebook

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

Workshop: Build your Facebook with WordPress

The Seminar will guide you to master the following and more:

Create Unlimited Facebook Fan Pages with WordPress
Increase Likes by 150% with Reveal “Like” Tab Gateways
Unlimited Customization Options When Designing Your Fan Pages
Create Unlimited Custom Pages with the WordPress Page Editor
Create Custom Menus and Navigation with Just a Few Clicks
Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization
Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO
Auto Post to Facebook From Your WordPress Blog
Use Your Facebook Albums and Photos on Your Blog and Fan Pages
Add Google Maps to Your Facebook Fan Pages
Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Workshop: Add Social Network features to your WordPress

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Selective Access to your FB Content

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Seminar Schedule

Time

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

Materials

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

Tickets and Price

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Empire Avenue Changes

Yorgo Nestoridis — Wed, 12 Oct 2011 08:50:20 +0000

Empire Avenue Changes Again

Empire Avenue Changes Again

Subsequent to a recent blog post by Empire Avenue concerning recent changes, here are some comments:

Empire Avenue Old vs. New System

While the old system may have rewarded people for posting any nonsense, now we are rewarded for clicking on and engaging with any nonsense.

What’s the improvement?

Empire Avenue rewards Re-tweets of Re-tweets

The retweet of retweets remains and becomes increasingly a rewarding industry on EA.

My Yin and Yang Approach to Empire Avenue's Changes

Empire Avenue’s real Problem

The modifications don’t really improve EA’s real problem, which is its own growth.

Since May, EA has only lost traffic and looking at the quality and number of new arrivals, my projection on the future would be bearish.

Boredom on Empire Avenue?

While the game is exciting at the beginning, it becomes boring after a while and as rewards drop dramatically (cashflow) as the share-price increases you see people stagnating somewhere at the 80-120e level.

In fact, the regressive reward system means that people would need to increase their social activity daily to maintain their growth, which automatically drives the system right into the wall.

Empire Avenues privileges Large Portfolios and highly priced shares

The recent changes seem to be in favor of large portfolios and highly priced shares while they are a disadvantage for those who actually drive the program, which are all those struggling somewhere in the 50-120e segment.

Have you noticed that expensive shares all of a sudden do better daily scores (growth) than a little while ago.

What should be addressed by Empire Avenue Admin?

I am not in the secrets of the Gods here and I have no insight into the algorithm used. But I can show some of the problem areas which need to be addressed if EA wants to be a fun program for years to come.

a) Sign-ups: there is too much dead meat on the bone.

b) There are not enough new arrivals.

c) The middle section (50 – 150e/share) needs to be better rewarded if you want to keep people on board.

d) Blogs are where many serious people create real and original content. This is not rewarded.

e) A lot of endorsed “blogs” and RSS feeds are of absolutely no value as people add any feed stream they can grab, from Twitter to Google+ where no original content is produced.

f) Most people’s Facebook consists of re-blogs or re-tweets or re-publishing of someone elses content. If the social activity consists in redistributing YouTube and CNN news, and in commenting thereon, then all those people who really produce content of value will see no interest in EA on the long run, as EA rewards the copycat and re-distributor better than the original producer.

Just look at your Facebook Feed and see all the nonsense that comes in. It get’s even more irritating, when EA members and friends retweet each others nonsense and you get it twice or more times onto your feed and EA rewards you for re-commenting … . This is by the way one of the reasons why increasing numbers of people quit SN or use very restrictive settings which prevent the undesired intrusion of nonsense.

g) EA is too much focused on the cave system consisting of interlinked social networks. The internet has a lot more to offer than social networks and it would be much more interesting if we could attract people from outside as well, namely those who have built authority, high visibility on Google and who do real business online, feeding their families with their online activity in stead of feeding birds on Twitter.

Also you may notice that people are getting tired of social networking for the purpose of social networking.The kind of social activity EA is rewarding is not quality but remains quantity focused – something we have seen with mass-mail 10 years ago.

h) EA should be more user-focused and ask: What can EA do for the subscribers?

If people are rewarded to add just to the global cyber-waste, then it may be a nice distraction for a while but without any real value and benefit for our personal, professional or financial wellbeing :-).

i) EA is not explaining why it has disabled the share issue control function!

Finally: I like EA

Having said the above, I like EA as a program and I like to note that developers and designers have done and are doing a great job on the site.

Also, I have met some nice and interesting people with whom the conversation continues outside the cave.

Can I recommend Empire Avenue to my friends? For learning purposes yes, for the reward system, no. For social benefits: there are better places to go. For tracking: there are more accurate programs.
For traffic generation: only if you want to build traffic for EA and social networks. For the fun: YES, untill you bump into the wall :-).

Finally: One of the smartest use people make of EA is the Kiva Initiative. From that we can learn even more than from EA itself.
Viva Kiva!

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Get the New Facebook Timeline Profile

Yorgo Nestoridis — Mon, 03 Oct 2011 03:38:46 +0000

Original Article at Get the New Facebook Timeline Profile.

Get the new Facebook Profile before your Friends

So, you cannot wait to get the new Facebook Profile? I understand you as FB looks kind of old and uncool. In any case, the release of the nice and clean Google + must have inspired Facebook. Even if Facebook still has to progress on ‘good taste’, it’s getting better and I even may once in a while login and follow up on some contacts.

How to get the New Facebook Profile

The easiest way is by joining tonight’s call at YORGO Live at 7 pm London time and we will do it together. Then of course you can do it yourself by following the steps here below. 1. Search FAcebook Developers and click : Create New App 2. Punch in a name, example: Fry a Buck 3. Enter the App Namespace, example: fry-a-buck 4. Go through the security check 5. From the manu to the left select Open Graph 6. Type in for example Fry and Buckinto the two respective fields 7. On the new page that opens, scroll to the bottom and SAVE. 8. Next page, scroll to the bottom and SAVE 9. Next page scroll to the bottom and Save and Finish 10. Head back to your profile and click on your name (top left) and you get the new Timeline Profile :-) Only developers who have also changed to the new profile will see your new profile for the time being, but of course you can allready take a screenshot and promote it on your blog :-).

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Empire Avenue 101 Tips

Yorgo Nestoridis — Sat, 01 Oct 2011 09:23:42 +0000

Original Article at Empire Avenue 101 Tips.

Empire Avenue Tip 1

Empire Avenue Tip 1
Buying Shares in Multiple Batches on Empire Avenue
1. Pros:
2. Cons:
3. Conclusion 1
4. Recommendation
5. Conclusion 2
6. Finally

I will start here to give some tips which may prove helpful. These are recommendations which result from my own EA experience which I am documenting in my Empire Avenye Review in 12 Chapters.

Buying Shares in Multiple Batches on Empire Avenue

When joining EA almost two weeks ago, I noticed that some buyers prefer buying shares in multiple small batches and was wondering if it was worth it. Here some thoughts.

Pros:

– Multiple opportunities to leave a shout – Multiple opportunities to create conversation – High visibility on Scrollers – Create EA Actions

Cons:

– You push the price up with your purchases (namely on low price shares) and you buy the last batch more expensively than the first; on a hot share others may jump in with big batches and accellerate the price increase. – I don’t read 10 shouts associated with “prostatic buying” nor will I respond … you kill conversation because it ennoys people rather and looks like ‘spam’. – It is not really efficient in terms of EA actions if you do a good number of them anyway. You dont beat the system -). – It increases the work load without giving you and more importantly, your new share, a significant benefit. – It may distract you from your focus which should be on promoting your new share; there are more and better ways to promote your new share and the person behind.

Conclusion 1

Multiple shouts can be of an advantage, but not 10 of them in a row. A shout has reached it’s goal if it triggered a response (conversation). From a financial point of view, you want to buy the share at the lowest price; that is the first price! If you do 10 batches anyway and say you want to buy 100 shares, buy 91 with the first shot and then 9 x 1, so the higher price may apply only to the smallest part of the block. From a perception point of view: frankly, at my end I percieve these people buying that way as gready and small minded, accepting to ennoy me for the benefit of shouting 10 times at me without any interesting message. There are so many smarter ways of producing EAction which benefit both parties involved. Don’t expect me to read your 10 shouts, and when reciprocating, don’t expect that you earned the best of my good-will.

Recommendation

What I do while others buy 10 batches: 1. I buy one block only, and after the purchase leave the shout from the pop-up where available. An encourageing message or so, sometimes something more. 2. Then I head over to the profile and I look at the bio, blogs where available. I do endorsements where appropriate, shoot a twitter message from the button as well as a facebook post and I click the Like button ( if I don’t like I dont buy :-). 3. I reommend the new share for a while; it’s my interest that the share gets promoted and increases in value. 4. I add to my watch list at least for a while. Additionally you could configure a price alert, which I don’t do that as the few shares I have, I can keep in my mind. 6, If I am interested in the profile, I will have a closer look at the persons website and social activity. 7. From my actions, EA produces notifications and records on the scrollers, brilliant! When I fiund some interesting content, I may now go back and do a real shout with some smart text pertaining to the person’s website or FB page and so on … that shows my interest in what people are and do beyond the share price and it triggers real conversation and business.

Conclusion 2

The Recommended way produces less cyber-waste and builds more accountable rewards. You don’t ‘spam’ the shoutbox but you create Twitter and Facebook actions. By looking at the profile, you get to know people and can then shout smarter stuff which triggers conversation. (I have sold 2 scripts, 1 SEO and 1 website customization from such EA conversation and raked in almost $1000 just from that.) The main reward is not in the way you buy your stocks, but what you make out of the new relation.

Finally

Just never forget, in social network marketing, not only you create the action, but here at EA, YOU ARE THE EVENT! I focus on you.

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Empire Avenue Intro

Yorgo Nestoridis — Fri, 16 Sep 2011 10:00:26 +0000

Original Article at Empire Avenue Intro.

Empire Avenue Presentation

This post is for my friends, shareholders and investments in Empire Avenue. It shows you the rational behind my EA performance.

Empire Avenue Presentation

Where

Living in Greece, south of Athens at the beach, the internet is the ideal working place, the more that here in Vouliagmeni, the beaches are equipped with high speed WiFi :-).

What

I have been developing and building websites for the last 10 years. Today the main demand comes from all over the world for custom design and developments with the aim to gain high visibility on Google and in social networks. Over the years I have built a solid team of partners from all around the globe with whom we share project developments. High demand for WordPress based sites have led to the development of an own highly customizable and optimized framework which has proven its performance and efficiency over the last 3 years. The XO Theme for WP can also be bought as a DIY version at http://semiomantics.com. More recent developments point into the direction of the mobile web, whereas we optimize sites for various mobile platforms and build applications for the restless :-). I am writing a Blog at http://yorgonestoridis.com which deals with many issues related to my business and life. More specific blogs deal with Digital Photography, Web Design, Online Editing and Publishing, Online Marketing and Website Development. To pass on the know-how I have been offering daily online calls and monthly 2-days seminars for years, helping people to succeed with their home business or in their endeavor to bring their offline activity to the top of Google.

Why Empire Avenue?

I like EA as it demonstrates the interaction and interactivity between different networks and the impact of socializing online on traffic and conversion; of course the investment game is far from realist, but it stimulates people to hang in there and to continue to promote less their business than EA. EA also allows to study networkers’ behavior compared to investors’ behavior in as much as networkers typically seem to use the formula: “I buy your shares if you buy mine”, which is complete nonsense, whereas an investor would rather buy a stock with potential and do everything to help the baby grow ( for example: I recommend all shares I buy, I Twitter about them and as the case may be I look at the blogs and endorse them, I like them on Facebook and I may look at their Fan Page and so on.) I am too new to the program to measure the impact of Social Network activity on the personal growth, but it will be interesting to draw some conclusions from the stats.

The Goal

There is a lot to learn from EA to finally implement some of the lessons into our own Strategies to promote our own websites and business rather that to build wealth for Facebook, Twitter, YouTube, Flickr and … EA.

My Needs

For the time being I am happy about any kind of support, be it as a recommendation, a mention, an endorsement or if you like to invest into an aggressive strategy, you are most welcome to grab my shares. Don’t however ask me to reciprocate on investment, as my investment decisions are function of building value for my shareholders; the best I can do for you, is to keep the value of the stock you buy growing faster than your over all performance … makes sense, does it? For this reason, I also kick out shares which don’t perform, which would be a problem if the deals were based on reciprocity.

Help and Support

If I can help you or support your action (not your lethargy …) please give a shout using the comment form below and I will sure find a way to stimulate your share value.

Grab the Icon

If you like the above icons, just grab them, I did them for fun. If you want the PSD file … you better have some influence on the designer … a solid stake in my shares could help :-). Just shout here below.

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Accommodation in George

Yorgo Nestoridis — Fri, 02 Sep 2011 16:02:08 +0000

Original Article at Accommodation in George.

Cheap Accommodation in George

Subsequent to our earlier post about George Accommodation I was wondering about the impact it would have on the best website about George Accommodation. Interestingly, Lalakoi Publishing’s George Accommodation jumped rapidly to Google top 10 (rank 7).

Accommodation in George

Checking out my stats, I found that the search term most used in this context were (broad search):

Accommodation in George
George Accommodation

I wanted to know more and did a quick keyword search and analysis to find that Accommodation in George gets about 135,000 monthly searches worldwide and about a quarter of that locally from South Africa, namely from the Western Cape region and then from Gauteng. The average cost per click is about 70 cents on Google. The narrow search for “Accommodation in George” generates about 1,900 only monthly page-views on Google (down from 135,000 above) and returns 124,000 search results. While the broad search returns 61 million results. These numbers may not mean a lot to you, but if you compare them with most accommodation related key-phrases, you may notice that this is pretty good. Comparatively much better than Athens! And here comes in in depth knowledge about local terminology and semantics: the word Accommodation in searches seems to be used more commonly in South Africa than elsewhere. (Yeah, I learned this from the insider Pro, Hanno Coetzee, Founder and owner of the Garden Route Directory.)

Best Accommodation in George Website and Information

My choice remains: the best George Accommodation website is GeorgeAccommodation.com. Just contact them for any further inquiry and if you do business in George or along the Garden Route, you may want to get your site or business listed on the George Accommodation site as well. Insider tip: ask for the charming Christelle :-).

Own Domain on Tumblr

Yorgo Nestoridis — Wed, 24 Aug 2011 16:17:57 +0000

Original Article at Own Domain on Tumblr.

Configure the A Record for Tumblr on cPanel

Configure the A Record for Tumblr on cPanel

This post will show you how to point the A record of a sub-domain to Tumblr from cPanel. Subsequent to my earlier post about setting up your Own Domain on Tumblr, let’s have a look how you can configure the A record of your domain or sub-domain from cPanel. Imagine you have a website, well up and running and you would like to add some cheap blogs for your kids under your domain name? Or, you have a business site and would like to add a blog? Or imagine, you are just smart and getting heavily involved on the mobile web, running on a low budget and not too worried about your performance on Google or similar but you love Facebook and you Twitter through your day … and best of all, you don’t want to worry about technology, code, html, php and such nonsense which you leave for the G®eeks! The example I am using is on yorgoopublishing.com, which is hosted on Hosting South Africa for $49.95 per year; at Hosting South Africa you get a full-featured cPanel (amazing at that price, huh …).

Point the A record to Tumblr on cPanel

Log in to your cPanel and scroll to “Domains” and select “Advanced DNS Zone Editor”. Then just create your record (you don’t need to set up a sub-domain previously). For the purpose of this exercise I create an entry “t” for Tumblr to get a sub-domain: http://t.yorgoopublishing.com: 1. Into the Name field, type the desired sub-domain name (t.yorgoopublishing.com) 2. TTL: put default Time To Live: 14400 3. Select Type: A 4. Address: put the Tumblr IP (72.32.231.8) 5. Add Record. Done.

Test your Sub-domain A Record

Test your set-up with the Tumblr Custom Domain Test Tool: The test tool will return as per above: the domain is pointing to Tumblr, but no account is set up to use it.

Set up Tumblr Custom Domain with your Account

Now log in to Tumblr, click the name of your blog at the top of the Dashboard, and click Settings. Check off “Use a custom domain name”, and enter your custom domain (ie. “mywebsite.com”). Click “Save Changes”. Now your set up is done and you can test again with the Custom Domain Test Tool to get the following result:

Troubleshooting

If you need any help, just post a comment here below or use the Contact Form on my blog.

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How to reach Google Top 10 with Images

Yorgo Nestoridis — Mon, 01 Aug 2011 05:58:26 +0000

Original Article at How to reach Google Top 10 with Images.

Google Top 10 with Photos on XO for WordPress

Google Top 10 with Photos on XO for WordPress

Last night, the participants of the Image Editing and Publishing Seminar by Ycademy, have demonstrated with a live test, how a well published digital photo can reach Google Top 10 on the general as well as on the image search engine.

Semiomantics XO takes your Images to Google Top 10

Semiomantics XO is in my opinion the best publishing framework for WordPress. XO powered websites reach high visibility and perform extremely well on search engines namely on Google. Since the release of XO 2011, pre-configured custom post formats are available, namely for media publishing.

Here below the screenshots of the top 30 on Google

Page 2: Page 3:

Search returns on Google

The search term: Publishing Digital Photos on WordPress returns over 19 million results. Before our publication, WordPress and related sites were on top. As you can see from the above shots, all top 30 positions have been grabbed by seminar participants’ author blogs or related websites. The above is also a nice demonstration of the power of the YORGOO Publishing Model as presented a few years ago and revised recently.

Search Returns on Google Image Search

Besides the general search results, we also the Google Image search: 5 of the top 7 are images published during the seminar following the XO Publishing recommendations, namely Ranks 1,2,4,5,6; Rank 3 features an image posted earlier on Joe Cettina’s site.

The Images Published on XO

Here are just a few of the images published by seminar participants (sorry guys, I just pinched them from your sites):

The Next Step — Publishing Power and Marketing

High visibility with media files is the essence of successful media based marketing. Showing nice images is one thing, providing visitors with services and goods is another issue. The publishing power of your XO, the quality of your graphics and images constitute a powerful tool to market most any product. The Ycademy August Seminar will focus on: How to use your Publishing Power and Media to flatten the Path to Profitability. I am looking forward to seeing you there.

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google topimage

Publishing Digital Photos on WordPress

Yorgo Nestoridis — Sun, 31 Jul 2011 18:32:20 +0000

Original Article at Publishing Digital Photos on WordPress.

publishing digital photos on wordpress

wordpress frame

Publishing Images on WordPress

Yorgo Nestoridis — Sun, 31 Jul 2011 11:43:24 +0000

Original Article at Publishing Images on WordPress.

Publishing Images on WordPress

WP Publishing Images

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WordPress Image Publishing
wordpress publishing many images

My Vouliagmeni » on

Facebook Strategy with WordPress

10 Steps to Implement your Facebook Strategy with WordPress

Contents

11 Efficient Facebook Strategies

7 Ways to jeopardize your Facebook success for sure

4 Important Facebook features to focus on

Facebook Privacy and Accessibility settings

Workshop: Information and Profile

Friends, Fans and Subscriptions

Facebook Pages

Workshop: Build a simple Facebook page

Creative and useful Facebook Page Content

Integrating WordPress with Facebook

Workshop: Build your Facebook with WordPress

Create Unlimited Facebook Fan Pages with WordPress

Increase Likes by 150% with Reveal “Like” Tab Gateways

Unlimited Customization Options When Designing Your Fan Pages

Create Unlimited Custom Pages with the WordPress Page Editor

Create Custom Menus and Navigation with Just a Few Clicks

Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

Auto Post to Facebook From Your WordPress Blog

Use Your Facebook Albums and Photos on Your Blog and Fan Pages

Add Google Maps to Your Facebook Fan Pages

Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Workshop: Add Social Network features to your WordPress

Selective Access to your FB Content

Seminar Schedule

Time

Materials

Tickets and Price

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Empire Avenue Changes

Empire Avenue Changes Again

Contents

Empire Avenue Old vs. New System

Empire Avenue rewards Re-tweets of Re-tweets

Empire Avenue’s real Problem

Boredom on Empire Avenue?

Empire Avenues privileges Large Portfolios and highly priced shares

What should be addressed by Empire Avenue Admin?

Finally: I like EA

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Get the New Facebook Timeline Profile

Get the new Facebook Profile before your Friends

How to get the New Facebook Profile

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Empire Avenue 101 Tips

Empire Avenue Tip 1

Contents

Buying Shares in Multiple Batches on Empire Avenue

Pros:

Cons:

Conclusion 1

Recommendation

Conclusion 2

Finally

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Empire Avenue Intro

Empire Avenue Presentation

Contents

Where

What

Why Empire Avenue?

The Goal

My Needs

Help and Support

Grab the Icon

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Accommodation in George

Cheap Accommodation in George

Accommodation in George

Best Accommodation in George Website and Information

Own Domain on Tumblr

Configure the A Record for Tumblr on cPanel

Contents

Point the A record to Tumblr on cPanel

Test your Sub-domain A Record

Set up Tumblr Custom Domain with your Account