10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Welcome to the WordPress for Facebook Seminar! This seminar is about Social Media Marketing and Communication involving WordPress, namely the Semiomantics XO Framework and Facebook.

During the next two days we will elaborate and implement strategies to automate publication and communication across platforms with a special focus on the mobile web.

Why would you want to combine WordPress with Facebook?

The main reason is to remain in control of your content, its presentation and the way it streams to and from Facebook. Also, a self-hosted WordPress provides you with better content management features and automation tools than Facebook.

If you are a Facebook freak, you can even spend the rest of your life within Facebook and publish at the same time through WordPress Semiomantics XO right from within Facebook. Our pre-seminar sessions demonstrated how to embed your XO on a Facebook Canvas page, from where you have complete access to your WP installation, dashboard and editing and publishing tools.

If you don’t want to spend any time in Facebook, then you just need to implement Social Media Marketing and Publishing Strategies as lined out in the YORGOO Publishing Model and your Facebook antenna will do its job automatically and send traffic back to your site.

WordPress and namely the extended Semiomantics XO Framework provide visitors from the mobile web with a top notch surfing experience! Fast loading pages, easy to surf menus and the look of a mobile application are achieved with the use of WPTouch Pro, the most advanced tool out there to assure cross platform publishing on the mobile web: be it iPod, iPad, iPhone, Andoid, Blackberry, IEMobile 7, Googlebot Mobile, webmate, incognito,dream, CUPCAKE, froyo your site will be optimized for most any device class.

Having said the above, there is yet another interesting feature we will look into: your website within the website by using SlideDeck Pro with your Semiomantics XO.

In fact we embed SD Pro as well in Facebook as on the mobile web providing surfers with automated slide shows, scrolling titles and videos and much more. SD Pro stands for a more exciting surf experience and it allows us to automate a good deal of our publishing and editing work across multiple platforms.

I am convinced this will be an exciting Seminar once more and as it is extremely user focused you will enjoy the workshops and the immediately visible results.

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Copyright © Yorgo Nestoridis - Original Article at WordPress on Facebook.

Wow! Your Semiomantics Sites go mobile and Facebook! How to hook your WordPress to Facebook and build an eye catching Mobile Site with the look of a iPhone Application?

Our June Seminar will deal with all the issues relating to interaction with Facebook and the Mobile Web.

The interaction with Facebook is vital to reach out to 1 out of 10 people in this world who are Facebook Subscribers! There are multiple possibilities to hook to Facebook, but not all of them are to our advantage.

At Semiomantics Facebook developments we have tested various possibilities and identified the options which optimize best our activity on Facebook.

We are proud to share with Seminar participants the Facebook Marketing Concepts elaborated over the most recent months, namely since Facebook introduced new rules in February.

As usual, 1 pm — 9 pm London time on each day.

As usual on Brain Time, $85, Ycademy Pro Discount:$50.

Starting from our Author Websites, we will feed all our activity into Facebook with the purpose to gain visibility in Facebook and their Search Engine. The second step is to extract from Facebook a maximum of Facebook activity to make it available outside Facebook and to optimize it for Google.

Ycademy Facebook and WordPress Seminar June 2011

For the second part above we will be glad to use our YORGOOPress blog, which by then should run on Semiomantics XO!

Finally, we will spend the rest of the week-end on working on an eye-catching presentation of our Author Blog on the Mobile Web, optimizing the site for iPhone, iPad, iPod, Android, Blackberry, Win 7 Mobile and so on.

After the Seminar, you will be able to duplicate the above for your customers.

Tuesday and Thursday our daily calls at YorgoLive will be focusing on updating and upgrading your websites at YORGOOPress and your Author Blog where needed. Please be there as we prefer not to waste our time on these issues during the seminar.

• How to create a Facebook Page
• How to Post from WordPress to Facebook
• How to import Facebook Conversation to WordPress
• How to add Facebook Comments to WordPress
• How to post to your page walls and notes
• How to drive your Friends from Facebook to your shop
• How to control your Look on the Mobile Web
• How to design custom Apple Icons and Start up Pages
• How to structure your Blog for the Mobile Web
• How to automate publishing to the Mobile web
• How to sell to Mobile Web Users and Facebook without being in Facebook or on Mobile devices
• How to publish WordPress Pages to Facebook

Updated Author Blog and Press sites. Photoshop, HTML Editor, Text Editor; all other materials and scripts will be provided.

Look out for advanced software which will be announced later this week.

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FBlaster is a new Semiomantics Facebook Development with the purpose to populate your Facebook Fan Page with any content namely from your WordPress or any blog site. In fact FBlaster, once installed can aggregate all your feed streams, from any site, such as blog, shop, flickr, tumblr and so on and bring it right in  front of your audience at Facebook with style.

FBlaster for WordPress on Facebook

FBlaster is based on the high performance Semiomantics XO script and integrates all the qualities, bells and whistles thereof.

Considering that Facebook Fan Pages display content in an iFrame, it is important to integrate as much of the FBlaster content with facebooks other features in order to gain visibility on the facebook search and in order to establish communication between the fan page content and the facebook audience.

In order to accomplish this, FBlaster communicates with the facebook wall, notes and comments. Facebook comments can be integrated into FBlaster as well as the oposite is true as well: FBlaster Comments can populate the Wall and Notes as well.

FBlaster allows to manage your Facebook content from outside. FBlaster also takes advantage from the multiple feed opportunities granted by Facebook to export Facebook content to the WWW with the goal to add exposure on Search Engines, namely on Google.

A complete description of all features will follow shortly.

The FBlaster version built for Listen Up London is an independent external website which fits perfectly into a Facebook iFrame Tab or Fan Page. The Facebook integration can be viewed HERE

The site in it’s present version serves to share with the Facebook audience web content created by and about Christian George and “Listen Up London” on multiple platforms, such as tumblr, YouTube or Flickr.

Once installed, the publication to and from Facebook is automated. Further development is possible, such as adding a shop, or any other desired feature, such as a version for mobile devices.

The combination of self hosted WordPress and Facebook is a brilliant idea; you take advantage of the popular place Facebook for the social aspect and you can style your content and features to taste.

Also from a work-flow point of view, you don’t need to spend your day on Facebook and manage at the same time your WordPress: your Publishing and Editing is managed from your WordPress dashboard.

Originally FBlaster has been developed for people who want to make their Facebook cool (it’s true, while Facebook may have been cool when it started, it now looks somewhat oldish and it still does not allow users to give to their FB presence that personal touch and feel you can set up on MySpace for example.

Also, FBlaster is probably the most sophisticated Facebook Marketing Tool in as much as it can provide high visibility without paying for Facebook or other ads. There is no question about the Google Top 10 performance, since the FBlaster includes Semiomantics XO optimization features. Social Media Marketing is made easy with FBlaster as it can control and automate publishing to multiple social networks, such as MySpace and all the social aggregators.

Last but not least, users have complete control over where on Facebook to publish posts :-).

For the time being FBlaster is in it’s final stages of development. It is planned to be used by Semiomantics as a custom module for Semiomantics XO customers. A popular FBlaster farm version is in the planning.

Pricing starts at $500 about for custom developments.

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Facebook is next to Google the most important source for Traffic; it is therefore useful to expose services and products to large targeted audiences at Facebook.

The forthcoming Ycademy Seminar, titled Facebook Marketing will introduce participants into the secrets of making an efficient use of Facebook features to build authority, brand yourself and or your business as well as to present your products and services in the best possible light to your chosen audience.

As usual we will start by clearly defining our Goal and Purpose and by designing a plan about how we wish to reach the goals. Then we need to evaluate the means needed to execute the plan and integrate means and plan.

For the purpose of this post I will expose a hypothetical project around Semiomantics Development for WordPress

We want to

• Introduce the advantages of Semiomantics Developments for WordPress to an audience interested in custom websites for high visibility and performance designed with care and attention to details.
• Attract targeted traffic to our product pages and shop to increase our customer base for DIY products, namely the Semiomantics XO.
• Attract new customer for Semiomantics Customized and Optimized websites.
• Use Facebook as a platform to publish Semiomantics News, updates and upgrades and to help customers and friends to rapidly connect to Semiomantics for the purpose of Support and Customer Care.

How to reach our objectives? In fact, there are various possibilities based on Facebook features which can serve our purpose, such as Groups, Fan Pages, Business Accounts, Events, Applications and more.

To draw a good plan it is important to have a good understanding about how Facebook works, what Facebook can do for you and where Facebook Terms and Technology set limits to our freedom of communicating.

We will provide Seminar Participants with an overview which will stress important issues and give some insight in how features can be brought to fruition. We will also talk about strategies which have proven to work better than others and how, depending on the nature of the business, a smart choice of tools will produce more promising results.

This section will analyze your personal means. The Seminar is designed for people who have already a website, a store, products or services and last but not least, the strong desire to succeed on Facebook with your business expansion.

Your Means can be broken down into different categories:

Technical means can be broken down further into

• Facebook Features
• Tools and Apps provided by the Facebook Community
• External means

These can be broken down into

• Technical and Personal Skills
• The time you are ready to invest into your project
• The financial means you are ready to invest into your project

Skills are a broad subject considering the technical possibilities offered by Facebook; they stretch from graphic design, media design, photography, copy writing, to coding, optimizing, styling and more.

Furthermore, skillful assessment of your market, target public, products and services and competitors are a must.

Besides the purely technical skills we will mention communication skills, force of persuasion, conversation skills, knowledge of languages, likable manners and behavior and more.

I am not saying that you need to know it all, however you must be able to assess your capabilities in function of your plan in order to determine, what you can do by yourself and which tasks you will have to outsource when implementing your plan.

This is an important statement, since many failures are based on the fact that marketers try draw a plan simply based on the limited personal skills without any consideration for the actual requirements of a successful strategy.

Time is money. Objectively each project and implementation of a plan or strategy requires a defined number of tasks to be executed. Each task requires a budget of time. Added up, these budgets will define the total time budget which can be translated into man-hours and ultimately into cost.

Money is the second important element of the time/money equation: money buys knowledge, skills, technology and finally time. Money can make up for your shortfall in skills and time.

Again, the important aspect is a narrow assessment of skills, tasks and the time you can afford to invest. The Money/Time equation is crucial for the success of the project.

However you balance the above equation, YOU MUST GIVE YOURSELF THE MEANS REQUIRED BY YOUR PLAN AND PROJECT.

Many projects fail, because insufficient means are invested, meaning that a often good plan will fail because it cannot be fully implemented. Of course, you will assess your skills/time/money factors and if you see, that you cannot balance the equation, you will have to think about another plan, a plan which may be more adapted to your means; make sure however, that the new plan objectively has its chances for success.

Most projects are compromises in one or the other way, but all successful strategies balance the time/money/skills equation.

As you can see, the process involved into setting up and building your business expansion on Facebook follows similar rules to any project development. The more energy we put into the inception and planning phase the more we limit the risk of failure. Project development can be a difficult task, namely if and when it involves customers who are not well aware of the merits and dangers inherent to the Facebook environment. In such cases the elaboration of the project implies an educational process, is time consuming and therefore costly.

Sure, there are many turn-key and out of the box solutions available, namely in the hype market where we are lead to believe that for a few bucks we will get a tool or a tip which will respond to all your Facebook Marketing issues. Experience teaches us a different story.

What’s in your Facebook Marketing Toolbox anyway? Which of the multiple strategies and tools are appropriate to promote your particular products and services? Can you automate your marketing efforts or are you condemned to spend the rest of your life on Facebook to keep the conversation going?

What is your conversion pipeline and how do you intend to stimulate and direct traffic your way? How do you intend to aim your target market and what is the incentive for potential customers to follow you?

How do you intend to take advantage of Facebook functions for the purpose of your Business development?

You have many strings on your bow but you must set priorities and decide which tools you wish to use for what kind of a campaign. In fact, we are back to good old lead generation and conversion.

An important principle remains: bring your products as closely to your prospects as possible and look for possibilities to follow up on prospects. In clear, don’t make it too complicated or difficult for prospects to get down to the detail and the purchase button.

The big difference between marketing on Facebook and traditional lead generation is that you start out from a position close to your prospect since you both are swimming in the same aquarium. Targeting is relatively easy using the different search and filtering tools.

At the Ycademy Facebook Marketing online Seminar we will have a close look at tactics to break this final wall between you and your prospect.

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The Ycademy May Seminar will focus on Facebook Marketing and on the best options to reach our Facebook Marketing goals using WordPress, namely the Semiomantics XO Framework and Theme.

The Seminar will take place on May 28 — 29, 2011 from 1 pm — 9 pm London Time on each day.

Ycademy Online Seminar May 2011

Today, Facebook and Google achieve the highest traffic rates online. For this reason we aim to merge two marketing strategies:

• Google Top 10 Positions on our targeted key-phrases.
• High visibility on Facebook with our products and services in our target market.

In order to serve the first strategy we have successfully developed a WordPress based Framework and Theme, the XO by Semiomantics.

Our Facebook Marketing strategy needs an update in function of recent changes on Facebook. Also we need to explore new functions in connection with our personal XO based websites which will allow for additional automation of the marketing process.

Each Participant will have a clear understanding of and about

• Facebook: what it is and how it works
• Facebook Tools
• How to set up and use Facebook Tools
• Facebook Best Practices
• How to Manage Facebook Marketing Efforts across Multiple Tools
• How to Link your XO and your Facebook

We will implement a basic Facebook Marketing Strategy with all participants and bring products and services in front of a targeted Facebook audience.

All materials will be provided.

We will hold 2 pre-seminar calls, probably on Tuesday 24 and Thursday 26 of May.

Tickets are available at the Brain Time Shop:

Click to get your Seminar Ticket

Discount: for Ycademy Pros as usual, please contact Bianca Gubalke at bianca(at)ycademy.com.

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Over 3000 Fans have viewed our clip from the Panathinaikos vs. Regal Barcelona Euroleague Game! Panathinaikos Fans are not only dynamic movers during the games but also on YouTube — simply the best!

Our Test Clip attracted over 3000 views by last night (one day) and this morning we are over 3500:

This morning:

Interesting: the origin of the clicks and the acceleration of traffic in function of embedding. Unfortunately the detail clicks are not updated.

Our clip made it to YouTube Top 0 on some interesting keywords amongst others the below examples:

Or.…

And…

As you can see, YouTube is quite responsive to our publication.

For obvious reasons we have not published the clip to Facebook, however the Bing websearch from facebook returns us as numero uno:

Smashing result on Google where you usually just see the large sports publications; XO is doing it’s job :-).

Or…

And…

The experiment has been conclusive in as much as it has shown the efficiency of online publishing as implemented by Semiomantics. Google Top 10, Bing and YouTube are ambitious goals with just one video and one post; Semiomantics XO and the YORGOO Publishing model are designed to meet the most ambitious goals.

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Can Semiomantics optimize Facebook?

The trouble with Facebook is that we are not in absolute control of our Facebook pages. This is namely disturbing for Semiomantics which has a solid reputation in SEO and namely in as much as Google is concerned. Any Semiomantics signed site and page finds its way to visibility.

Testing Facebook Page Optimization

In the past we have been testing Facebook page optimization with mixed success till we found a way to make them visible and to code them in a more attractive way for Search Engines. The additional challenge was then to integrate such optimization with the Semiomantics Publishing frameworks.

Facebook Optimization with Semiomantics

Nobody wants to sit in Facebook and fine-tune pages. However we can code our feeds in a way to attract and to please Google when they hit our coded Facebook pages.

Semiomantics Evo Combo on Facebook

The purpose of the exercise is double: with Semiomantics we can steer to a certain extent which of our pages should be privileged on Search Engines and under a given keyword. Would this work with a Facebook page?

The second challenge was to get the Facebook page up on Google in a significant place compared with competing pages (even from Semiomantics).

This simple example on an insignificant key-phrase shows what is actually happening and I guess we can say: we have passed the test!

Semiomantics Evo on Facebook and Google

One Post – 2800 Google entries

Another interesting effect: doing a narrow search on “Semiomantics Evolution Combo” Google.com returns 2880 results. This has been achieved with one single post on my Semiomantics blog.  No comment.

New Facebook Drawing Board

You may remember my drawing board which for a while was on display on my site?

Well, you can find it now on Facebook on a special page: HERE

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Best Facebook Drawing Board

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Best Facebook Drawing Board 2

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Best RSS Facebook Page

Feeding your blog content to your Facebook wall has been possible for quite a while. The new Best Rss Facebook Page by Semiomantics allows to publish your blog content to facebook without giving up any control or rights .

Semiomantics Best FB Feed is a flash component which can be embedded in a Facebook page. A first draft can be seen HERE.

fbfeed12

Best Facebook RSS Feed Page

More soon.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.