How to build a Local Website

Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr.

Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations.

In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility.

You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized  for desktops as well as for tablets and mobile phones.

Finally you may notice that surfers prefer visual content to text, which impacts on editing and publishing for multiple platforms.

In order to build high visibility on search returns, you need

• a local website.
• make use of all possible Google Listings pertaining to the geographic location.
• great content and consistent publishing to provide useful information and trigger conversation.

To dominate social networks (Facebook, Google+, Twitter, LinkedIn) we need

• optimized profiles.
• Facebook Pages.
• a consistent flow of information to trigger attention and conversation.
• an optimized set-up to assure traffic back to our websites (let the social networks work for us instead of the opposite).

To dominate the mobile web we need

• mobile versions of our websites (tablets and smartphones).
• mobile search optimization.
• ideally an App.
• easy to use interactive functions.

The answer is similar to managing a business online. There are three main elements I like to focus on:

• an optimized workflow to assure maximum productivity.
• high quality content and content providers.
• an integrated publishing network to hit all the important targets with per platform optimized content.

• Ads from Local Business.
• Ads from external Business wanting to do business locally.
• Eventually by integrating a local directory.
• Eventually by integrating a real estate classifieds feature.
• Eventually by integrating a service and products exchange.
•  … and more.

Just a few ideas:

• Talk about people.
• Talk about events.
• Talk about stories concerning the community.
• Talk about Local Sports, Clubs, Associations.
• Publish Pictures (people like to see their face and place).
• Talk about local business.
• Integrate a news wire from the major’s office.
• Have a local Gossip column.
• Let visitors contribute and discuss content.
• Don’t forget rating.
• Create competitions, contests, top 3 lists.
• Exchange advertising space with local media to promote your site quickly an consistently.
• Bring the conversation from social networks back to your site.
• … and so much more!

I hope this post helps your brainstorming when creating your local project. I will publish shortly a detailed project for my demo community, Vouliagmeni.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

• mobile tickets discount
• change facebook cover photo on mobile
• technical seminar on social networking through mobile
• post from wordpress to facebook from admin panel
• larger fb mobile
• how to google optimize your fb page
• fb cover photo optimi
• fb cover form mobile
• fb brand milestones
• facebook profile picture larger/online

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• google
• photo to top of google images
• images at top of google image search
• how to top rank in google images
• How to reach on top on google
• how to reach on google top
• google topimage

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Copyright © Yorgo Nestoridis - Original Article at How to reach Google Top 10 with Images.

Online Advertising with YORGOO Booster makes of every web master an Advertising Virtuoso. Content served in the High Performance Semiomantics Script and enriched with unlimited advertising features result in the most explosive mix ever driven to the top of google.

Best of it: the site is largely automated as it has been designed as a “Set and Forget” Publishing Platform.

When years ago web designers were kings, most site templates featured large header graphics, between 100 and 250 or more pixels high where the designers had a playground to exhibit their skills.

Today this is considered as valuable space which is used for branding and commercial purposes. Some standards have emerged, such as the small half size header banners and the 728 x 90 banner which typically is placed on top of the site.

Another standard for advertising consists in showing first an advertising page before redirecting to the addressed URL.

YORGOO Booster allows the web master to load header images in any size and to associate a link to each image. The header image can thus be used similar to a traditional site header linking to the home page or it can be used for commercial purposes putting on display a more or less large image linking to any target.

According to the YORGOO Booster strategy, the header should be between 930 and 970 pixels wide and between 500 and 700 pixels high with the goal to occupy maximum space on the visitors screen. The header bears the most important commercial message and it is the webmaster’s goal to convert as many visitors as possible from the header ad.

Images can replace a thousand words, namely if they are captivating. Large captivating images definitely have mega impact. The disadvantage of such images is their size: a good quality image will always be heavier than just some text lines or a small banner. It is therefore important to edit images with care and if possible with a minimum number of layers.

While the YORGOO Booster allows for loading any number of header images which show randomly or which can be allocated to particular posts or pages, the script does not allow for loading sliced images.

The image formats accepted by YORGOO Booster are: .jpg, .jpeg, .gif, .png, .swf

To get the best impact, it is important to name and tag the images properly.

Flash files, or .swf files are an interesting option, the more that flash content will not deviate the search spiders’ attention.

Example:

top10

Camtasia or similar can be used to produce such flash files if Adobe Flash is not available.

The default header ad on YORGOO Booster is the first impression the visitor gets from the site. A captivating header of good quality can become your best feature for conversion on your site!

Considering the above, imagine the power of the Header Ad: YORGOO Booster is designed to grab Google Top 10 positions. A visitor finding your Booster under a targeted keyword, will be exposed to the header ad which must be keyword related to create immediately the empathy necessary for a high conversion rate.

Check out our Editorials about Online Advertising.

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Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

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Over the years we have come across many promising formulas to reach Google Top 10 Positions. Hype Promotion guaranteeing Google Top 10 position on any keyword is sent to your spam box daily and promising, well designed sales pages are even promoted by Google Ads which is in complete contradiction to the products’ claimed merits.

Seriously, nobody can guarantee Google Top 10 positions on any keyword. However there are some clear ways of proceeding to put the best chances on your side of the table. Consider also that Google’s algorithm evolves and the filtering is subject to change. By adopting the following formula you will most likely be successful, very successful.

For example, keyword.com

Don’t tell me the .com of your keyword has gone; you can always build your keyword into a key-phrase which will work fine. Remember, the closer you are to what people actually type into the search form, the higher your chance of being found.

Example: how-to-change-a-light-bulb.com

Watch out: don’t use Brand Names or Trademarks without authorization in your domain name. Google-Top-10.com would be clearly against Google’s terms as well as it would be sanctioned by law.

No doubt some sites do better than others and some scripts give you a fair advantage, namely if you are not a SEO expert. Semiomantics scripts, the ones I am using, have been developed to provide to anyone an optimized framework with high publishing power. The power of clean, search engine optimized scripts has been proven time and again and you will find many samples of  Google Top 10 performance by Semiomantics based scripts.

I put the script right on the number two position, because we have demonstrated that you can reach Google Top 10 simply with a domain and a script without any content.

Here is a shocking example: a year ago or longer we have loaded a domain renateschedl.com to demonstrate that we can beat easily renate-schedl.com, renate-schedl.de and so on. Our renateschedl.cm has been for as long as it exists on Google number 1 without any content other than a reference to Semiomantics and a basic configuration targeting the irrelevant keyword Fibromyalgia. Check out Renete Schedl.

My point is of purely educational nature: Renate is a dear friend and great marketer. But in a way she also is victim of ‘keyword-theft’, ‘name-theft’ or whatever you want to call a sly form of legal identity theft:

Large networks, such a linked-in, facebook, twitter and others grab your name to get their websites on top of Google under your neme keyword. Your site, having less authority than the big boys, falls back and often disappears from the top 10, even if you use your name as domain name. The big boys place their ads along with your name, profile or keyword and make the bucks while you, fooled,  have thought that they would help you to promote your business.

Renate Schedl on Google

Observe that ranks 2–5 are monopolized by the big boys, leaving Renate just with the breadcrumbs.

Result: the Semiomantics Framework does better even without any content, proving it’s superior quality and long term efficiency. So far for the Script test.

Create a structure where you can easily organize your content in function of the targeted niches and keywords. A site map is agood idea to allow Google’s search spiders to easily find your content and to index it contextually.

You don’t need to be a genius. But original, interesting content is a plus.

Editing your content in an optimized way needs a little effort and is not as easy as it may seem: experience shows that many a great Author does not appear on Google Top 10 with brilliant content, just because the content is not edited in the best possible way. Editing is a job you can learn. Ycademy Online Seminars and Trainings are available for that.

It’s a bit like the Editing job; brilliant content, lousily published will just not make it. The quality of your publishing can be improved largely with a solid site framework, such as Semiomantics frameworks. Personal fine-tuning however will always make the difference. Publishing is an art but you can learn it. Ycademy seminars and Trainings cover this topic as well.

Make it a rule to think in campaigns, whereas the goal is to get your site to Google Top 10 ranking on the selected keyword or keyphrase.

Example: if your site is about “How to publish a Newsletter” then post about this topic as many posts as are needed to reach your Top 10 ranking, in stead of jumping from one topic to the next without ever reaching on any keyword an authority position.

YORGOO Publishing, another Semiomantics based site has reached rank 4 on “How to publish your Newsletter” with just one post, beating 242,000,000 competitors on Google.

How to Publish your Newsletter on Google

Once you have reached your top 10 position, you must maintain it; just continue to publish once in a while, depending on the competition, a post targeting the selected keyword.

A campaign on a keyword is similar to promoting a URL: keep your focus until the goal is reached before you shift to the next keyword. If and when you shift, make sure you have the necessary resources to campaign for the next keyword while maintaining your achievements on the first target.

Focus on reaching Google Top 10 before you think about web design, graphics, ads and other distractions. If your site can not be found by searchers, no one will ever see your ads or beautiful graphics.

Priority number one is therefore: Reach Google Top 10!

Once you are there, you are interested in offering your visitors a good first impression: create empathy with your site design, look and feel. Aim to offer your visitors quality content and a positive surfing experience.

Only on the third level or priorities I put ads.

There are always exceptions to the rules and there are just two of them to mention: YORGOO Blaster and the new YORGOO Booster; these are two systems which are ads related, more than content related and follow their own path.

Applying the above rules, I have been doing pretty well over the years and I believe all those who have followed Ycademy Seminars and who have implemented the above on their own sites are reaching Google Top 10 positions … almost at will and more importantly: the Google Top 10 rankings have long lasting effects and that is where you make and save money in your marketing effort.

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Yesterday’s Google Top 10 related post was aiming to measure the performance of our new Development “YORGOO Booster”. We were intentionally targeting a mega keyword, “Google Top 10? with over 420 million search returns to see if at all our new Booster would show up at all.

We were positively surprised to see that YORGOO Booster scored Google Rank 43, just behind Auction Talk Live. The search term Google Top 10 is not an easy target but ideal to measure the performance of YORGOO Booster.

“Google top 10 ranking” is an important sub-category of “Google top 10?. Once we have improved our result on Google Top 10 we will start expanding into related keywords, competing with YORGOO Publishing related sites.

Keywords we will be targeting will include

and such like.

Look out for more.

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Yesterday’s Google Top 10 related post was aiming to measure the performance of our new Development “YORGOO Booster”. We were intentionally targeting a mega keyword, “Google Top 10? with over 420 million search returns to see if at all our new Booster would show up at all.

We were positively surprised to see that YORGOO Booster scored Google Rank 43, just behind Auction Talk Live. The search term Google Top 10 is not an easy target but ideal to measure the performance of YORGOO Booster.

“Google top 10 ranking” is an important sub-category of “Google top 10?. Once we have improved our result on Google Top 10 we will start expanding into related keywords, competing with YORGOO Publishing related sites.

Keywords we will be targeting will include

and such like.

Look out for more.

Related posts:

1. Google Top 10 Make Money Strategies
2. Make Money with YORGOO Press
3. AuctionTalk Live and YORGOO Media
4. Media Marketing Publishing
5. WordPress 2.8 Baker

You want to reach Google top 10 ranking with your website? Great. And then, what’s next?

Ask yourself this simple question and create a relation between your purpose and your website. Different reasons can motivate you to storm Google: you want high visibility for interested people to find your content. You want to increase the readership to influence the way people think about a topic (opinion leader). You want to occupy space on Google Top 10 to earn money.

Fine, but how do you want to make money?

Let’s not go into keyword analysis and market assessment here; let’s just look at the mechanisms which allow you to make money from your Google Top 10 Position.

When people search Google to find a solution to a problem or question, they will end up on the Top 10 search return page. Your entry shares the benefit of that page with 9 other organic entries, maybe an authority entry as well as with some advertisers who pay for being listed on the right side of the page.

The more people search for your terms (keywords) the more the Google Result page obtains and the more you are likely to harvest your share of that traffic.

Some people will click on your Google entry and end up on your site, respectively on the specific page of your site which has made the race.

Your site has different things to offer to your visitor: Contextual Content, other content, Ads and Gadgets.

By Clicking on your ads or by following related commercial links from within your content, visitors will enter your sales pipeline. Depending on what marketing strategy you use, you may make money from every single click (pay per click programs, such as Google AdSense) or you may direct visitors to a sales page of yours (shop for example) or of a merchant you are an affiliate of. The Third possibility is that visitors click on ads you have been paid for to display by direct advertisers.

Basically it’s your content which will make you earn a Google Top 10 position.

Content is what Google is looking for; a product review is a good example for strategic content. The content can be directly linked to a sales pipeline from within the post or page, by linking from within your post to your shop or affiliate program where the reviewed product is sold and from where you expect commissions (your shop, Amazon Affiliate Program, and many more).

In this case, the content has 2 functions:

1. It earns your Top 10 position.

2. It links to contextual sales.

This strategy is probably the most rewarding one, since the content (originally that’s what visitors came to your site for) takes the information a step further right to a sales pipeline.

The Problem is: you need to write good content to reach Google Top 10 and you need to create the necessary empathy with your readers to keep them interested enough to follow your recommended links.

This strategy is compatible with all other strategies and can be used on any site format.

You are a fairly good producer of content, but your skills are not particularly sharp on writing ‘sales pages’.

Here the content transports your site to Google Top 10 but you will not focus on selling straight off your content (text), you may rather want to0 associate ads to your post, within the loop (post).

A contextual ad associated with a post is great stuff and still better than just being able to use the sidebars, headers and footers of your page. Such ads can have the shape of banners, text ads or flash or whatever you like and they can refer to your own products, other people’s products or advertisers, such as Google Ads.

This strategy is brilliant in as much as it can be associated to any content, even authorized syndicated content and it will work. Imagine you get a great product feed from a merchant to your site and you associate automatically relevant ads?

How about headers, footer and sidebars?

These are the most basic places you will find ads on and most webmasters use ads in their framework. Such ads can be contextual, such as Google Ads or they can just be ads promoting products and services of general interest to your readership.

The danger and main mistake you may notice is that people often exaggerate to such an extent that visitors will not look at the parts of your layout where you accumulate ads; in fact many a surfer has developed a reflex to smartly navigate around ads areas on websites.

The quantity of ads is less decisive than the quality, the editing quality! One well placed and edited ad may do much better than 10 ads which scare people away.

The Good News remains: such ads can be completely separated from the content and the extreme strategy would consist in overwriding the visitors original interest in your content with a new interest in what the ad or promo is claiming!

This is an incredibly simple concept allowing people without writing skills to monetize a Top 10 Position.

Does it work? Yes, it does as YORGOO Blasters prove daily.

Combine any of the above strategies in function of your purpose, skills and ambitions and select the appropriate framework for doing so. If you are content focused, you want to select a framework with highlights your content, if you are ads focused, your need a framework which will exhibit your ads in an overwhelming way, and so on.

Typically Content oriented Frameworks are : Yorgo Nestoridis, YORGOO Publishing.

Typically Mixed Frameworks are: YORGOO Press, YORGOO Tabloid

Typically Ads oriented Frameworks are: YORGOO Blaster, YORGOO Booster, Dublicator

Ycademy Calls and Seminars have been dealing with Search Engine Optimization for over 2 years as well as on the resulting monetization. Contact Bianca Gubalke at bianca (at) ycademy.com for further information or register for the June Seminar from HERE.

Over the past years we have developed successful scripts, known as Semiomantics scripts which have been specially designed to storm Google and to place them selves as frameworks on Google top positions. All sites referred to above are powered by Semiomantics and all of them rank on Google Top 10 in their respective fields.

All Semiomantics scripts are released in very limited editions to provide a real advantage to users.

Our latest development, YORGOO Booster will be released on June 27–28, 2009 at the Ycademy Online Seminar to all participants. Soon you will see them all over the place. Contact Bianca Gubalke at bianca (at) ycademy.com for more information and availability of scripts.

See a test Booster in action HERE

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Wow! Your Semiomantics Sites go mobile and Facebook! How to hook your WordPress to Facebook and build an eye catching Mobile Site with the look of a iPhone Application?

Our June Seminar will deal with all the issues relating to interaction with Facebook and the Mobile Web.

The interaction with Facebook is vital to reach out to 1 out of 10 people in this world who are Facebook Subscribers! There are multiple possibilities to hook to Facebook, but not all of them are to our advantage.

At Semiomantics Facebook developments we have tested various possibilities and identified the options which optimize best our activity on Facebook.

We are proud to share with Seminar participants the Facebook Marketing Concepts elaborated over the most recent months, namely since Facebook introduced new rules in February.

As usual, 1 pm — 9 pm London time on each day.

As usual on Brain Time, $85, Ycademy Pro Discount:$50.

Starting from our Author Websites, we will feed all our activity into Facebook with the purpose to gain visibility in Facebook and their Search Engine. The second step is to extract from Facebook a maximum of Facebook activity to make it available outside Facebook and to optimize it for Google.

Ycademy Facebook and WordPress Seminar June 2011

For the second part above we will be glad to use our YORGOOPress blog, which by then should run on Semiomantics XO!

Finally, we will spend the rest of the week-end on working on an eye-catching presentation of our Author Blog on the Mobile Web, optimizing the site for iPhone, iPad, iPod, Android, Blackberry, Win 7 Mobile and so on.

After the Seminar, you will be able to duplicate the above for your customers.

Tuesday and Thursday our daily calls at YorgoLive will be focusing on updating and upgrading your websites at YORGOOPress and your Author Blog where needed. Please be there as we prefer not to waste our time on these issues during the seminar.

• How to create a Facebook Page
• How to Post from WordPress to Facebook
• How to import Facebook Conversation to WordPress
• How to add Facebook Comments to WordPress
• How to post to your page walls and notes
• How to drive your Friends from Facebook to your shop
• How to control your Look on the Mobile Web
• How to design custom Apple Icons and Start up Pages
• How to structure your Blog for the Mobile Web
• How to automate publishing to the Mobile web
• How to sell to Mobile Web Users and Facebook without being in Facebook or on Mobile devices
• How to publish WordPress Pages to Facebook

Updated Author Blog and Press sites. Photoshop, HTML Editor, Text Editor; all other materials and scripts will be provided.

Look out for advanced software which will be announced later this week.

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