How to build a Local Website

Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr.

Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations.

In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility.

You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized  for desktops as well as for tablets and mobile phones.

Finally you may notice that surfers prefer visual content to text, which impacts on editing and publishing for multiple platforms.

In order to build high visibility on search returns, you need

• a local website.
• make use of all possible Google Listings pertaining to the geographic location.
• great content and consistent publishing to provide useful information and trigger conversation.

To dominate social networks (Facebook, Google+, Twitter, LinkedIn) we need

• optimized profiles.
• Facebook Pages.
• a consistent flow of information to trigger attention and conversation.
• an optimized set-up to assure traffic back to our websites (let the social networks work for us instead of the opposite).

To dominate the mobile web we need

• mobile versions of our websites (tablets and smartphones).
• mobile search optimization.
• ideally an App.
• easy to use interactive functions.

The answer is similar to managing a business online. There are three main elements I like to focus on:

• an optimized workflow to assure maximum productivity.
• high quality content and content providers.
• an integrated publishing network to hit all the important targets with per platform optimized content.

• Ads from Local Business.
• Ads from external Business wanting to do business locally.
• Eventually by integrating a local directory.
• Eventually by integrating a real estate classifieds feature.
• Eventually by integrating a service and products exchange.
•  … and more.

Just a few ideas:

• Talk about people.
• Talk about events.
• Talk about stories concerning the community.
• Talk about Local Sports, Clubs, Associations.
• Publish Pictures (people like to see their face and place).
• Talk about local business.
• Integrate a news wire from the major’s office.
• Have a local Gossip column.
• Let visitors contribute and discuss content.
• Don’t forget rating.
• Create competitions, contests, top 3 lists.
• Exchange advertising space with local media to promote your site quickly an consistently.
• Bring the conversation from social networks back to your site.
• … and so much more!

I hope this post helps your brainstorming when creating your local project. I will publish shortly a detailed project for my demo community, Vouliagmeni.

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Best Portfolio and Photo Custom Theme: Semiomantics EVO

WordPress offers a perfect backbone for Media Publishing and eCommerce on a single site.

Semiomantics Developments for WordPress assemble the best modules available to offer custom solutions to satisfy the needs of professionals. EVO is a theme base for custom design and development focusing namely on media producers, photographers, graphic and web designers.

Semiomantics EVO is based and inspired by the work of the best designers and developers out there who take advantage of the latest developments of WordPress, HTML5, CSS3, Java, Ajax and the mobile web.

Code and Scripts have been adapted and modified to satisfy Semiomantics’ highest standards of optimization for excellent publishing, targeting Search Engines and Social Networks.

Semiomantics EVO replaces the flash template Semiomantics Evo and constitutes a second cord on Semiomantics Arc.

The recent release of XO Edition 2012 remains the blockbuster product of Semiomantics in 2012; however we are working on a new XO which will replace XO 12. A new architecture will allow to eliminate some of the heavy plugins we are using at present with XO namely to satisfy the standards of mobile development.

Semiomantics EVO is the ideal platform for high quality editing, media publishing and eCommerce. Semiomantics Developers and Designers are invited to join the Ycademy February Online Seminar which is held this coming week-end.

Shoot Images and Videos with your camera or mobile device, load them to your EVO (can be done from the mobile device directly) and let EVO share your content with your friends and acquaintances on Social Networks without losing the control over your media or products. The shop is easily accessible, fully integrated and can also be added to your Facebook page for example.

Look out for more soon.

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Copyright © Yorgo Nestoridis - Original Article at Arum Lily Frog.

Arum Lily Frog | Photo by Bianca Gubalke

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Copyright © Yorgo Nestoridis - Original Article at Arum Lily Frog.

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“How to Edit and Publish Digital Photos” is the focus of the Ycademy Online Seminar in July.

Taking photos has become a relatively easy and cheap task with the proliferation of accessible digital cameras and mobile devices, such as smart-phones and tablets. Of course the quality of the pictures varies in function of the quality of the camera and the skill of the photographer. Some of the shortcomings can be compensated by improving skills and post editing.

The Seminar will deal with editing digital photos using namely Photoshop and OnOne Professional Photo Tools.

Original 124 Kb

… after some basic editing …

Edited 153 Kb

… for web and devices with reduced JPEG quality.

30% JPEG for Web 27 Kb

Editingand post editing have a lot to do with the purpose of the image as well as on the destination platform. We will look into different options and detail specific requirements for the mobile web.

The above sample shows that editing makes the image heavier! The more filters, masks and brushes we apply the more Kb we ad and the slower the image will load once on the site. Here it is getting interesting: the above image counts 124 Kb as shot (it has just been cropped to 300 pixels wide), then we have added 29 px while editing and in the end reduced the JPEG quality to end up with a final 27 Kb, i.e. 2 Kb less than what we added by editing, amd yet, the image is more dynamix, vibrant and sharper.

In order to use editing tools efficiently, we must acquire some knowledge about the different filters and masks. We need to learn some terminology and we need to learn to translate the desired results into professional lingo, so that we use the appropriate tool to achieve the desired result.

The absence of such knowledge results in a “roulette approach” and therefore to unpredictable results and bloated file sizes.

Publishing Images and Photos with Semiomantics XO on WordPress

With WordPress 3 many new features became available and Semiomantics exploits them with the recent XO versions. In as much as images, videos and galleries are concerned, XO provides special post formates which are ideal for Media Publishng.

We will explain the custom formates and how to create a specific media feed stream throughout an XO publishing Network.

To apply the new skills and knowledge, we will build a photo content management system on XO. To anticipate the work and to make the best use of the time we dispose of, we will start building the Photo Site during the 2 Pre-Seminar calls on Tuesday and Thursday next. During these two sessions we will namely focus on customization and design of the XO to end up with a photo site which will provide multiple media streams to be used on other sites of the network.

July 30 — 31, 2011 as usual starting at 1 pm London Time each day and ending at 9 pm London Time.

Tickets: $85 with the usual special discount of $50 for Ycademy Pros; please get the Ycademy Pro Discount code from Bianca (@) ycademy.com as usual.

Click on the Image to get your Ticket — Thank You.

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Copyright © Yorgo Nestoridis - Original Article at How to Publish Digital Photos.

The look of your website is the first impression visitors get about you, your business, your attitude and your professionalism. Surfing the web we notice that hype sites have a different look than professional well founded content sites. Online Casinos look differently than wellness sites and Government sites look different from personal blogs.

The presentation is a question of your personal preferences or also of your professional choice.

Ego centered web sites are designed based on personal preferences, such as a personal blog. Ego centered blogs are in first line here to please the creator. The approach can be without compromise and highlight mainly content of personal interest.

Customer or Visitor Centered web sites are built with a purpose to communicate with a targeted audience. The look is an important element of communication, namely when it comes to the first impression and the immediate empathy that can be built or blocked.

First things first: first comes the over all look and impression, then the content.

The content can be split into the sites substantial content and as the case may be the commercial content (ads).

The Publisher will decide about targeted audience, market, look, priorities to fine tune then the over all look.

Niche Sites have a clear advantage: you target a clearly defined audience, you know what the audience expects and you tune in function of such expectations and beyond.

If your site deals with Wellness, Art, News, Sports, Cars and Strip-tease, you address different target keywords. Even if one and the same person can be interested in all your categories, timing will become important:

If your visitor types into Google: Art and he ends up on a site with the look of a Strip-tease place, your first contact may not trigger the desired empathy. If on the other hand it’s time for a strip and your visitors is searching for that on Google an he then ends up on a site with the look of a weight loss site (with all it implies graphically, he may walk away with utmost frustration :-).

You therefore may notice that Multi-Category and Multi-Target sites keep a rather neutral look, may be news paper like, press like or even very minimalist.

Here an example of the same content, wrapped up differently:

Believe it or not: the site content is identical on all three sites, but the look is completely different and will therefore please targets with different expectations. It is now a matter of allocating the content corresponding to a particular topic to the site with the corresponding look to create first impression empathy.

Part of the YORGOO Publishing Concept is to stream information from Author’s sites to aggregators and then to the appropriate niche sites.

The Author’s site often is personal site, the aggregator can be a news paper type site and the niche sites have each different looks. The most flexible niche scripts are YORGOO Blaster and YORGOO Booster, whereas the Booster beats them all with the impressive first impression created with the mega header.

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New Website for YorgoMan

I had to do this for Christmas! YorgoMan was shouting for weeks as he estimated that his website was outdated. In fact it was not all that bad, but when he saw the new XO and the Evo2, he just screamed for it.

Well if this keeps him off Facebook ….

The Concept of the YorgoMan site

The idea was to build a very visual site (these youngsters don’t like to read and write). His Evo2 is entirely media based with photo, video and music galleries.

As the absence of text in the xml files constitutes a handicap for optimization, Evo2 is paired by an XO 2011. Both sites are interlinked whereas on the XO we rotate 3D banners with screen-shots of Evo2 and linking to the corresponding Page on Evo2.

From Evo2 a link leads back to the blog.

The WordPress Menu from XO points exclusively to the corresponding Evo2 pages; in fact, it’s a copy of the Evo2 menu.

The lower section features (for the time being) a 3 column section from the lower front page section of XO 2011. There lead to the 3 latest blog posts.

There is no sidebar, no image gallery and no footer widget activated on the XO. The elimination of the top right and left columns is achieved by entering a large number into the post offset field.

The logo on the top left is from Evo, whereas we have placed it using the WordPress background feature.

As the logo is transparent, we can load most any background alongside to give an even closer feel of identity between XO and Evo2.

Publishing

As I was building the site, I involved YorgoMan who is capable of loading and managing media content on Evo2. The idea is now to post to the blog every time a new media file is added. The posts will need to link to the corresponding page on Evo2. By doing so, our friends at the Flower shop (Google for outsiders) will get a kick and remember that Evo2 exists, is active and a hot website.

Have a look at YorgoMan.com and let me know what you think .

Make it a Merry Christmas too for your Kids! (Sounds like a heck of a lot of work for Boruch – luckily X-mas is not an issue there :-)).

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

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Milestone in Photo Web Design

Evo2 by Semiomantics sets new Standards

Evo2 by Semiomantics is what I would call the ideal script to present photos, images of all kinds, videos, audios, in short all kinds of media in the most generous and astonishing way. The beauty of the web design is just one asset; what’s under the hood of this high profile script is the most advanced semantic publishing optimization Semiomantics has come up with as per today.

Semiomantics Evo2 will be released in early September and extensively commented. Look forward to it and get prepared for a new way to present Media online!

Semiomantics Evolution the Top Classic

My classic favorite remains Semiomantics Evolution. Recently we have seen some exciting developments by smart designers and it will be a pleasure to present an Evolution gallery in the near future.

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