Yorgo Nestoridis | My Vouliagmeni

Work from Home News 4

May 25th , 2011 → 4:49 am @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-from-home-news-411–2/.Work from Home Publishing Work from Home News: Successful Publishing Our earlier article about new marketing trends had an immediate impact on our ranking on Google; YORGOO Publishing jumped from Rank 54 to rank 28 on Work from Home News! There is a reason for this and the reason has to do with Publishing and the way Google perceives the publishing activity. “Working from Home News” our first Goal The first Goal of this series of post was to get visibility on Google’s Working from Home News. the reason was simple: we aim to draw the attention to a new site called Working from Home News published by Zo Nicholas which contributes quality content to the specified topic. Once we had reached the top spot on “Working from Home News” we decided to enlarge the scope of our campaign to another traffic rich and interesting keyword with over 300 million search returns: “Work from Home News” to diversify and to anchor our framework more solidly. Publishing strategy for “Work from Home News” Our secondary goal is the keyword Work from Home News where we want to reach top 10 listing. [...]

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Work from Home News 4

May 25th , 2011 → 4:49 am @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-from-home-news-411–2/.Work from Home Publishing Work from Home News: Successful Publishing Our earlier article about new marketing trends had an immediate impact on our ranking on Google; YORGOO Publishing jumped from Rank 54 to rank 28 on Work from Home News! There is a reason for this and the reason has to do with Publishing and the way Google perceives the publishing activity. “Working from Home News” our first Goal The first Goal of this series of post was to get visibility on Google’s Working from Home News. the reason was simple: we aim to draw the attention to a new site called Working from Home News published by Zo Nicholas which contributes quality content to the specified topic. Once we had reached the top spot on “Working from Home News” we decided to enlarge the scope of our campaign to another traffic rich and interesting keyword with over 300 million search returns: “Work from Home News” to diversify and to anchor our framework more solidly. Publishing strategy for “Work from Home News” Our secondary goal is the keyword Work from Home News where we want to reach top 10 listing. [...]

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Work from Home News

May 25th , 2011 → 4:49 am @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-from-home-news-411/.Work from Home News Online Publishing the key to successful Marketing from Home NY — The traditional push-marketing techniques used a few years ago are out, pull marketing techniques prove to be more cost efficient. The Work from Home Industry needs to adapt to the new environment. Working from Home Status Quo An article published a few days ago about Working from Home News, a newspaper style publication by Zo Nicholas who actually is working from home, highlights the most important criteria for efficient marketing. It becomes namely clear that the good old splash pages, landing pages and aggressive push strategies do not create the goodwill necessary for optimized conversion. The above article found its way to Google and sits on top of the Working from Home News Listing. Have a look at the screen shot below by clicking on it: Observing the above we notice namely that the big boys such as BBC, ABC, The New York Times and CNN have a stronghold on “Working from Home News” as they have on most News related keywords. The fact that YORGOO Publishing can beat them and grab a keyword with [...]

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Work from Home News

May 25th , 2011 → 4:49 am @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-from-home-news-411/.Work from Home News Online Publishing the key to successful Marketing from Home NY — The traditional push-marketing techniques used a few years ago are out, pull marketing techniques prove to be more cost efficient. The Work from Home Industry needs to adapt to the new environment. Working from Home Status Quo An article published a few days ago about Working from Home News, a newspaper style publication by Zo Nicholas who actually is working from home, highlights the most important criteria for efficient marketing. It becomes namely clear that the good old splash pages, landing pages and aggressive push strategies do not create the goodwill necessary for optimized conversion. The above article found its way to Google and sits on top of the Working from Home News Listing. Have a look at the screen shot below by clicking on it: Observing the above we notice namely that the big boys such as BBC, ABC, The New York Times and CNN have a stronghold on “Working from Home News” as they have on most News related keywords. The fact that YORGOO Publishing can beat them and grab a keyword with [...]

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Working from Home News

May 24th , 2011 → 2:09 pm @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/working-from-home-news-121/.Work from Home: YORGOO Publishing joins the Big Boys YN — Working from Home News by YORGOO Publishing made it and joined the Big Boys such as CNN, BBC, ABC News and the venerable New York Times on top of Google amongst 451,000,000 search results. Our post is featured on rank 5 just after the 4 aforementioned mega sites. Working from Home a growing industry Working from home has grown exponentially in the USA: the Bureau of Census reports that the nation added nearly 4 million one-person businesses between 2000 and 2005. Many of these businesses are created by telecommuters. While Work from Home was originally based on the idea to provide Moms with a part time job to contribute to the family’s income, it has become the preferred working atmosphere of a new generation. Interestingly a new trend seems to take shape: workers from home are seeking association or at least live and physical contact with each other to become more efficient as coworkers. The feeling of isolation may have contributed to launch the trend which proves that humans are fundamentally social animals. On the other hand, relating live [...]

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The Garden Route goes Live

May 24th , 2011 → 2:10 am @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/the-garden-route-goes-live/.The Garden Route a new Online Publication The Garden Route is the new online publication by Garden Route Publishing. The Purpose is to provide free online information about topics around the Garden Route as well as to be a useful tool for South Africans who would like to profit from the positive aspects of the Internet in our local and global society. The Garden Route has been initiated by Yorgo Nestoridis from YORGOO Publishing, joined by Bianca Gubalke who have been inspired by the Garden Route Directory Project elaborated for Hanno Coetzee. Working on that latter project it appeared that there is an increasing demand for online services according to international standards and prices in South Africa. “The Garden Route” is focused on bridging between low-tech live and the virtual world by making the best technology and the most personalized services accessible to anyone. The Garden Route Web Site The Garden Route web site is powered by YORGOO Press, a Semiomantics script prepared and tuned by Yorgo Nestoridis. The formula used serves as a test for a typical local publication as it can be set up. The site will promote [...]

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Display Video from within your Post

May 23rd , 2011 → 2:10 pm @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/display-video-from-within-your-post/.Display Video in WP Semiomantics To profit from the technology watch this post content from the original site at YorgNestoridis.com High Definition YouTube with WP Media Here we use the WP Media Link embedding feature. Moon Trailer (High Definition) Link under an Image Alejandra Neri Music Display Link only http://www.youtube.com/v/-zvCUmeoHpw&hl=en&fs=1 Video Gallery If you open anyone of the above Videos, you will notice on the bottom left of the player a navigation function allowing you to navigate from one video to the next one without reloading the overlay. An interesting feature for all video fans! Yorgo Related posts:YORGOO Publishing installs new Software YORGOO Publishing Model Applied Online Tax Filing tests YORGOO Press Cars Daily Chronicle Publish Google Maps

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Publish Google Maps

May 23rd , 2011 → 2:10 am @ Yorgo Nestoridis

Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/publish-google-maps/.Google Maps for your Online Publication The Development In a recent post we have tested the integration of Google Maps on the example of Vouliagmeni, Greece. Geography related content is a good reason to provide Maps. Since Google Maps with Satellite and Hybrid Views are available using the Google Maps API, they can be associated to dynamic posts and static pages with just a few mouse clicks. Some of our projects an developments require Maps, such as the Garden Route Directory or the Cape Sounio Publication on YORGOO Press by Chris Polenas. The advantages of using Google Map features on our sites are enormous as they include the access to the most interesting Google Maps Functions: – Geo Meta Tags – Markers links to posts – Settings for default controls – Custom Markers – Sidebar Widget – GeoRSS points in feeds – Set default map zoom level. – Show post maps on category and archive pages. – Set default width and height for maps – Short code to insert map within your post with a mouse click – Select your preferred map type – Select whether to show your map [...]

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Working from Home

May 22nd , 2011 → 2:09 pm @ Yorgo Nestoridis

Working from Home News on Google

NY – Working from Home is an important keyword on all big search engines. On Google there are over 100 million search returns on Working from Home. If you add to it the word “news” and make it “Working from Home News”, Google returns over 400 Million results.

Interestingly on the News related Working from Home term, there are next to no advertisers. Work from Home and Working from Home are the privileged keywords of the traditional Home Business Industry.

Zo Nicholas’ Publication, Working from Home News is full of interesting content for Work from Home Aficionados. One of the reasons is in the fact that Zo has a huge experience and knowledge which she is willing to share on her site.

Lack of knowledge, lack of experience means loss of time and money. Most home business developers commit the same errors, namely when it comes to online marketing. Take the shortcut and pass by Zo’s site to improve your online performance, it’s worth while.

[caption id="attachment_827" align="aligncenter" width="500" caption="Working from Home News on Google"]

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(Note there are 441,000,000 search returns and we aim top 10)

One of the most important tips I found on Working from Home News is: start working on your own visibility instead of just booking Google Ads. Google Ads are a great tool, however they are extremely expensive when they are not accompanied by an attractive landing site. Note: it’s not a landing page but a landing site!

Lead generation has changed over time and while a simple pop-up with an ‘opt-in here’ box was enough a few years ago, we need today more sophisticated tools and environments which inspire confidence and trust.

What the Feedback records do for EBay sellers, do Google rankings and listings for most other environments. A bought spot on Google’s top 10 page of the targeted keyword can never be the equivalent to an authority site on the organic top 10 listing on the same page.

Replicated landing pages have become about useless and yet some people have only realized since we have an economic crises that you need a landing page at all instead of sending people directly to a product or business page. Sorry to say, but you have missed the train and you are just about to miss the next train.

Today the world is shaped by social networks. Users of Facebook and such like are used to a certain comfort and an attractive interactive environment, for most the only way to imagine socializing online. Sending Facebook users to a landing page with traditional “work from home fire your boss” slogans is inefficient and a waste of time. To the contrary, it’s destructive when it comes to the relations you have built in your social network.

We have been running permanent tests on advertising online for over 5 years and from our own experience we know that advertising is not a one-way road and it is not a war you can fight with just one arm.

Nowadays we need to combine our strategies in a much more thought through way to use our advertising dollars in the best possible way. The single one strategy with an increasingly growing importance is your personal authority outside of the social network environment. Business is not done and deals are not closed on social networks but in your own external environment. Your website must therefore beat Facebook anytime!

Social Media Marketing is about meeting people in social networks and getting them out of the social network to close a deal. It only works if you provide an inspiring site, a site which confirms and builds additional trust and confidence.

Objective bench marks about how trustworthy you are, are nonexistent except if you can show positive feedback (blog comments), independent editorials about you on Google (looking up the site owners name on Google, the suggested business opportunity’s company name and related topics) and yet that is just an indication. You may try to look at performance records, visible presence, and more and yet nothing will ever equal the personal experience people have with you by dealing with you OVER TIME.

Having said the above, we can deduct that online you have many entries, many places you go to and you communicate through; but in the end you have only one reputation to lose. The same is true for your business opportunity. Mixed reputation records are the best killer of a business online; would you buy from a seller with a positive feed-back record of 70% only on EBay?

Or, would you join a business where 3 out of the top 10 Google entries talk about spam, lawsuits or fraud? You probably would not even join if 90% only are flawless. Think about EBay’s standards where over 98% of the feed backs need to be positive to keep Power Seller status.

How about if Google creates even a recommended search category for Scam under your business name, or if you are claiming to sell ‘natural’ food supplements and Google comes up with a recommended search for side effects or another doubt inspiring category ‘does it work’?

Would you sign up with a company corresponding to the above profile? Seriously?

Herbalife

Herbalife fullfills all the above criteria; would you sign up after consulting Google?

[caption id="attachment_709" align="alignnone" width="500" caption="Herbalife Image on Google"]

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My point is not to judge Herbalife here or to take position about the quality of any products or business opportunities. My point is: the internet is one big town and you have only one reputation to preserve or to lose. If you are suffering from a mixed image, your reputation is harmed. Some companies and individuals do not attach enough importance to their image online and wonder why their popularity online is not what it appears to be in a closed vase environment offline.

Would you want to associate your name with a company or business opportunity which shows signs of hampered reputation on the most simple Google search returns? Can you afford to spend your time and money to fix the reputation of your Merchant and to convince your prospects and customers that what they see online ‘is not true’; can you really afford it?

The real issue is that Your Reputation and the perceivable reputation of the Business you represent or are a distributor of will impact directly on your sales figures. Herbalife is probably not an online opportunity, otherwise they would take care of their online reputation. The strategy is: grab people online and drag them to a low-tech one to one environment to close deals. The internet in any case would not help here as transparency becomes a stumbling block.

The way to sell is by selling yourself first. Don’t count on anyone else. Your reputation sells and with your reputation you sell anything! A modern Working from Home enterprise has the absolute freedom to choose sell any product or service to sell: sales are linked to YOUR relationships and less on the reputation of the merchant or the product you sell. The power is on your side not on the merchant: I therefore cannot understand, how so called business opportunities where you have to pay for a license, can survive, if elsewhere the wind has turned long ago to a situation where you are paid to promote a company or their products instead of having to pay for doing so.

Working from Home is a brilliant idea. Be proud to belong to this industry; the sales power is with you and depends on the relationships you are able to build online or offline. The rest is secondary.

Working from Home News will provide you with information, ideas and inspiration, a great site with great content!

Yorgo Nestoridis

PS: Working from Home News is built on YORGOO Press with the aim to offer visitors an interesting, stimulating and interactive (landing) environment.

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Media Marketing Publishing

May 22nd , 2011 → 2:09 pm @ Yorgo Nestoridis

Media Marketing Publishing by Auction Talk Live

YN – Just 4 days ago we changed the main keywords on Bianca Gubalke’s Auction Talk Live website to focus the Publication into a more contextual direction as well as to give it a broader spectrum for scattering keyword entries into search engines. At the same time Semiomantics Tuning was updated and a new layout and template were loaded.

The site focuses on Media Marketing, Communication and Publication by Bianca Gubalke and needed to be re-indexed by Google: we are on the right (fast) track as it seems.

Auction Talk Live shows up on rank 12 under Media Marketing Publishing on Google’s hit list of 22,600,000 search returns.

[caption id="attachment_816" align="alignnone" width="497" caption="Media Marketing Publishing on Google"]