August 20th , 2010 → 2:47 pm @ Yorgo Nestoridis // No Comments

Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-development/south-africa-yorgo-nestoridis-development/destinations-expo-on-google-top-10/.

Destinations Expo Branding

A little search on Google returns the following for Destinations Expo and related search terms:

Destinations Expo

The generic term, Destinations Expo returns roughly 1.6 million results; here are the Google Top 10:

The South African Media site comes first under this generic terms. Note that even under this term, 2 sites of the YORGOO Publishing Network show up on Top 10.

Destinations Expo 2010 Cape Town

This seems to be the correct full name of the event we are looking at.

Note the total absence of the Official site hosted by the South African Media Company, owners of the Expo. This site here takes ranks 1 and 2, while the YORGOO Blog and Garden Route Publishing  sit on number 7 and 8. Interestingly all tourism authority sites are beaten.

Destinations Expo 2010

This short phrase returns an interesting result as well:

Two of our sites make it while the key phrase is dominated by tourism oriented authority sites. The official site is completely absent again.

Destinations Expo Cape Town

Google Top 10 for Destinations Expo Cape Town shows the following:

The official site makes it to the top while we get ranks 2 and 6. The tourism authority sites are all beaten again.

Conclusion

The Destinations Expo is not solidly branded online. I would expect to see the official site on top under all the above keywords. The local authority sites do a good job, however their SEO does not live up to the SEO standards of Semiomantics Frameworks used on all featured sites of our publishing network.

I am wondering now what a Semiomantics XO on a keyword related domain will do :-). Look forward to Destinations Expo our site under construction.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

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Tags: 2010, Africa, Cape, Destinations, expo, Free Online Services, My Vouliagmeni, South, Town, Vouliagmeni, Vouliagmeni greece, Vouliagmeni News, Yorgo Nestoridis, YORGOO