April 26th , 2010 → 6:00 pm @ // No Comments

Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-media/media-development-and-design-ycademy/.


Media Development and Design Ycademy

Website Development has changed in recent years: while 10 years ago simple html sites with some embedded small pictures were the rule, customers ask increasingly for advanced media features, interactivity and connectivity namely with social networks.

The Path to ...

The Path to ...

Hiod, YORGOO and Ycademy have made cutting edge technology available to a broad public and part-time site developers since 2001. We continue to develop along general trends by helping ordinary people reaching extraordinary results in an environment where by definition things become more complex and demand permanent education, be it just to allow to target marketing efforts to the ever moving target of the masses: from the PC to the Laptop, to Social Networks and to Mobile devices.

Semiomantics semantic Online Publishing Frameworks

With Semiomantics we have created a versatile WordPress based publishing platform for individuals and pros. Semiomantics scripts can handle most any content in most any format and are fully multimedia enabled; however web designers who customize the scripts need to be able to edit more demanding formats, such as multimedia requiring at least basic knowledge of flash, after effects, media encoding and such like.

Of course these tasks can be out-sourced, however as these features are in the trend, they are also the ones representing most of the added value.

Ycademy will continue to provide to Ycademy Seminar Participants scripts for personal use which can be edited without any knowledge of Flash and such like. Such scripts however are not adapted for commercial use, since they do not represent the necessary security and protection of content.

Ycademy

Ycademy remains the most cost effective access to high performance scripts and advanced technology.

Ferrari Holga

... success ...

For Website Developers and Web designers Ycademy continues to offer support and step by step introduction to advanced technology.

At this point in time, we are preparing to move ahead by focusing on media related basic knowledge. This includes trainings related to programs such as Adobe Flash, After Effects, Media Encoder and more.

Over the last 3 months we have been on a very fast educational track as we needed to catch up rapidly with some missing knowledge, namely in the fields of image editing and publishing and photography.

The next step will be flash for those who are interested in being able to provide better visual effects with lower file weight. Also, Flash allows us to profit from the most recent Semiomantics developments;  Semiomantics advanced xml optimization entails high response from Search Spiders and allows for top ranking with Flash encoded sites.

I am aware that flash encoding requires the use of Adobe’s flash editor and the curriculum is therefore designed for participants who dispose of Flash Pro (at least version CS 3).

Photoshop vs. Flash

When deciding to set up our educational sessions pertaining to Photoshop, we focused already on the logical consequence: Photoshop leads to Flash.

Photoshop is a design tool developed originally for the printing industry, not the web. Photoshop is the industry standard for editing images and bitmaps, while Flash sets the standard for vector and raster graphics. In simple terms: Photoshop is for static stuff, while Flash is for animated 2 dimensional stuff. Photoshop is best for Print output, while Flash is best for Web output.

holga filtered sky

... with a vision ...

Photoshop’s image output can be easily copied and reproduced, while Flash is not easy to reproduce and is therefore more secure.

Flash has it’s own programing language called ActionScript; using ActionScript we can create applications, games, interactive content and so on. Streaming video can be easily controlled by Flash using ActionScript (see YouTube).

Flash helps to express ourselves better in the web environment, it allows for more flexibility, security and interaction. Flash leads logically to 3D and 3D animation.

Flash Ycademy

Moving on to Flash with interested participants needs some planning based on the following key factors:

1. Interest

Is there sufficient interest in a Flash Curriculum? The plan includes 2 Flash sessions per week (Tuesday and Thursday). The session will focus on Flash Basics in order to learn as quickly as possible to work with templates and to customize templates for customers’ needs.

The remaining 3 weekly sessions, (Monday, Wednesday and Friday) will focus on Marketing, Editing and Publishing using WordPress CMS, Semiomantics and improving our skills and editing by applying our knowledge of CSS, Photoshop,  Digital Photography.

The Flash Curriculum will require thorough preparation from our end and availability form participant’s side. Participants need to be properly equipped, which implies the installation of a Flash editor on the Computer.

In order to make this worth the effort, we estimate that we need at least 10 participants. Cost and arrangements will be comparable to earlier similar set-ups such as our curriculum for Office 2010 or Photoshop CS4.

Varkiza Holga

... to embarke for a Journey ...

2. The Equipment

Participants must be properly equipped to profit from the sessions. We will need Flash Pro as well as Photoshop.

3. The Seminar

If we proceed with the above plan, then we will be able to hold an interesting Ycademy Seminar in May which will be interesting and open for Flash savvy participants as well as for participants who do not edit flash. The seminar will deal with Flash and xml, the latter allowing participants to build flash sites and features without editing flash, while the first will be able to embed content selectively into Flash.

In a certain way, the Seminar will be a continuation of the March Seminar where we have introduced Semiomantics Evolution. New templates will be available for different purposes, whereas some participants will edit just xml, others the fla files to come to the same visual result on the first shot applying different techniques.

Your input is needed

I would be interested to find out what you think about the above plan and get some feed-back about prevailing interest and commitment.

Holga Effect

... as successful online editors and publishers.

Please comment here below and join tomorrow’s session where we will detail the above to give you a clear view of what we have in mind and where it will lead to.

Don’t be worried about the eventual difficulties; while we are learning Flash we will have the opportunity to profit from our existing knowledge and solidify our Photoshop, CSS, Digital Photography and xml skills. The pace will be reduced compared to the last 3 months where we have gone fast and often spent more time on a day to day bases than anticipated.

I am looking forward to your input.

Thanks!

PS: The pics have been taken yesterday and I have just pulled them through a B&W Holga Filter in Photoshop.


Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

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